Edgbaston, Birmingham
Birmingham's leading golf shop, custom fitting and coaching venue
Less than one mile from the centre of Birmingham, the academy combines a fully stocked retail shop, industry-leading TrackMan fitting technology and expert PGA coaching to help you play your best golf.
The Golf Shop
Equipment, clothing, accessories and trolleys from Titleist, Ping, TaylorMade, Srixon and Wilson — with price match, trade-in and repairs.
Visit the shopCustom Fitting
TrackMan fittings for irons, wedges, drivers, woods and full bag, built on real launch data rather than guesswork.
Book a fittingCoaching
PGA lessons for every level, indoor TrackMan studio, covered Huxley range and a clear pathway from first swing to first handicap.
Book a lessonJunior Golf
Weekly group coaching, holiday camps, 1:1 sessions and free tasters for ages 4–16, with all equipment provided.
Junior coachingCustom Fitting
Fitted on data, not guesswork
All fittings take place in our state-of-the-art TrackMan studio, giving detailed insight into club speed, ball speed, launch angle, spin rates and dispersion. By dialling in the correct heads, shafts, lofts, lies and grips, we deliver the optimal blend of distance, forgiveness, feel and control — backed by our price match promise.
- —Irons & wedges — gapping, distance control and feel
- —Drivers & woods — launch, spin and forgiveness
- —Full bag — every club working together
- —Titleist ball fitting from tee to green
The Shop
A golf shop built around the player
A well-stocked, customer-focused retail experience for golfers of all levels, with equipment, clothing, accessories and electric trolleys from the leading manufacturers. We offer a price match promise, a trade-in service against new clubs and full repairs including re-shafts, extensions, length reductions and re-gripping — putters included.
- Titleist
- Ping
- TaylorMade
- Srixon
- Wilson
- FootJoy
Beginner Golf
From first swing to first handicap
Learn To Play
£120.00A single 4 week course covering the basics of golf in a fun group environment with like-minded people.
- — 4 hours of coaching
- — All equipment provided
- — Free parking
- — Fun group environment
Improver Course
£120.00A follow-on 4 week course building on your Learn To Play, with more on-course application.
- — 4 hours of coaching
- — On course scenarios
- — Introduction to bunkers
- — Build your experience
Individual lessons
A tailored approach to teaching
Choose your preferred instructor and time slot, and pick from a range of personalised lesson packages. Our professionals cater for all levels — from complete beginners learning golf to experienced golfers wanting to shoot lower scores.
Book a lesson
Junior Golf
Inspiring a lifelong love of the game
A fun, inclusive and professional coaching environment for young golfers of all ages and abilities. We offer personalised 1:1 coaching, a monthly 'Course Ready' programme, school holiday camps and free taster sessions to get them started.
Our Team
PGA Professionals who really care about your golf
David Fulcher
Director of Golf & Advanced PGA Coach
David is the Head Professional at Edgbaston Golf Club with years of experience delivering high level coaching to people of all abilities.
Phil Lathwood
Head of Coaching & PGA Coach
Phil oversees all our coaches and coaching programmes. A passionate coach, he enjoys helping golfers of all levels improve their game.
Rhys Smith
PGA Coach — Head of Junior Coaching & Development
Rhys delivers our Junior Academy Programme, Get into Golf and Improver Programmes, coaching everyone from new players to established golfers.
Jack Playdon
PGA Training Professional
Jack is a PGA assistant professional with great knowledge in custom fitting and retail. He joined the team in 2024 and is a great point of contact for all things golf.
Kevin Hale
PGA Coach
Kevin is an experienced PGA Professional and has coached at venues such as St Andrews and The Belfry.
Also at the academy
Vouchers, the shop app and more
Gift Vouchers
Lesson and golf shop vouchers with David, Phil or Rhys — the perfect gift for any golfer.
Buy a voucherXCADDIE App
Browse and reserve clubs, clothing and accessories from the pro shop wherever you are.
How it worksAcademy Membership
A year-long programme of coaching, playing and support to take you to your first handicap.
Learn moreVisit us at Edgbaston Golf Club
Church Road, Edgbaston, Birmingham, B15 3TB