Our Team

PGA Professionals who really care about your golf

Whether you are new to golf or an experienced player, our aim is to meet and exceed your golf goals. If you have any questions or want to learn more, please get in touch.

David Fulcher

David Fulcher

Director of Golf & Advanced PGA Coach

David is the Head Professional at Edgbaston Golf Club with years of experience delivering high level coaching to people of all abilities.

Phil Lathwood

Phil Lathwood

Head of Coaching & PGA Coach

Phil oversees all our coaches and coaching programmes. A passionate coach, he enjoys helping golfers of all levels improve their game.

Rhys Smith

Rhys Smith

PGA Coach — Head of Junior Coaching & Development

Rhys delivers our Junior Academy Programme, Get into Golf and Improver Programmes, coaching everyone from new players to established golfers.

Jack Playdon

PGA Training Professional

Jack is a PGA assistant professional with great knowledge in custom fitting and retail. He joined the team in 2024 and is a great point of contact for all things golf.

Kevin Hale

PGA Coach

Kevin is an experienced PGA Professional and has coached at venues such as St Andrews and The Belfry.